ASK Training

Course Description

Have you every scrolled through your Facebook feed and paused to click on the read more button of a post to find out more about it? Were you also captivated by some images or videos in your feed and stopped scrolling to have a better look at those posts? Or perhaps you found that some of the content was entertaining or offered good advice and proceeded to share them with your friends? Content created as part of a good content marketing strategy will capture the eyeballs of its intended audience. It will also encourage audience engagement with the content to create awareness of your brand. Having a good content marketing strategy can help increase brand awareness and following to drive profitable customer actions.

 

In our 2-day ‘Content Marketing Strategy’ course, you will be taught how to create a mind map of the needs and wants of targeted buyer personas to facilitate the curation and scheduling of various content posts aimed at increasing engagement with these personas. You will also learn about the key ingredients of good copy-writing to create compelling posts that will encourage engagement with your intended audiences.

 

Our trainer will also guide you to appropriately sequence these posts with industry recognized marketing tools and the best practices to facilitate a seamless content marketing management process. Finally you will get tips on how to re-purpose existing content into other shareable content types for various marketing platforms.

Course Objectives

At the end of this course, you should be able to:

Recognize the importance of customizing content pieces to their targeted audience to drive profitable customer actions

Recognize the importance of customizing content pieces to their targeted audience to drive profitable customer actions

Employ best practices for your content marketing management process

Employ best practices for your content marketing management process

Recognize how existing content can be repurposed into other shareable content types for multiple marketing platforms

Recognize how existing content can be repurposed into other shareable content types for multiple marketing platforms

Create engaging content posts for your targeted buyer persona based on their needs and wants

Create engaging content posts for your targeted buyer persona based on their needs and wants

Recognize the 5 important elements of copy writing to create compelling content for your posts

Recognize the 5 important elements of copy-writing to create compelling content for your posts

Sequence content posts using industry recognized marketing tools

Sequence content posts using industry recognized marketing tools

Recognize the importance of customizing content pieces to their targeted audience to drive profitable customer actions

Recognize the importance of customizing content pieces to their targeted audience to drive profitable customer actions

Employ best practices for your content marketing management process

Employ best practices for your content marketing management process

Recognize how existing content can be repurposed into other shareable content types for multiple marketing platforms

Recognize how existing content can be repurposed into other shareable content types for multiple marketing platforms

Create engaging content posts for your targeted buyer persona based on their needs and wants

Create engaging content posts for your targeted buyer persona based on their needs and wants

Recognize the 5 important elements of copy writing to create compelling content for your posts

Recognize the 5 important elements of copy-writing to create compelling content for your posts

Sequence content posts using industry recognized marketing tools

Sequence content posts using industry recognized marketing tools

Course Outline

You will be learning the following:

  • Concept of content marketing
  • Benefits of content marketing
  • Determining focus of content piece
  • Setting SMART content marketing goals & objectives
  • Choosing your content marketing platform
  • Using content to build and maintain following on social media
  • Creating buyer personas
  • Generating content to engage buyer personas
  • Types of content to post
  • How often to post
  • Content marketing life cycle
  • Managing a content marketing schedule
  • Structuring and sequencing posts 
  • Automating delivery of posts to targeted buyer personas
  • Content marketing best practices
  • Emerging trends in content marketing delivery
  • Aligning content with business goals
  • Key elements of enticing and compelling copy

Course Fees And Grants

S$1057.16 per participant (Inc. GST)

 

SMEs Company Sponsored Singaporean/PR only: S$167.96 (Inc. GST).

 

Click here for more details on WSQ Funding.

 

Click here for UTAP Fundings

 

For more information on SDF, please refer to www.skillsconnect.gov.sg > Funding Mechanism.

 

Applicants may use SkillsFuture Credit for this course

SKILLSFUTURE CREDIT
> Check your account

Absentees will be charged the full course fee.

Course Schedule

CourseCodeVenueOct-21Nov-21Dec-21Jan-22Feb-22Mar-22
(18 Hrs) WSQ - Content Marketing StrategyTGS-2020503350JTC Summit-29-30-13-14-03-04

Registration

For Organisations on HRMS Learning Hub, you are strongly encouraged to use this platform for registration.

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COURSE FEES AND GRANTS

S$1057.16 per participant (Inc. GST)

 

SMEs Company Sponsored Singaporean/PR only: S$167.96 (Inc. GST).

 

Click here for more details on WSQ Funding.

 

Click here for UTAP Fundings

 

For more information on SDF, please refer to www.skillsconnect.gov.sg > Funding Mechanism.

 

Applicants may use SkillsFuture Credit for this course

SKILLSFUTURE CREDIT
> Check your account

Absentees will be charged the full course fee.

REGISTRATION

For Organisations on HRMS Learning Hub, you are strongly encouraged to use this platform for registration.

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